The [PIAS] Store

London-based Austrian-Brazilian artist Viji announces her highly-anticipated debut album So Vanilla out 27th October via London tastemaker label Speedy Wunderground. Referencing the easy, sleazy sounds of the 90s, Viji – real name Vanilla Jenner – has been cementing herself as one of the most exciting alternative artists to watch in the UK right now. Having previously released music on Dirty Hit, she recently signed to Speedy Wunderground and has rapidly built a loyal fanbase whilst receiving widespread plaudits from the likes of BBC Radio 1’s Jack Saunders, BBC Radio 6 Music’s Steve Lamacq, CLASH, Dork, DIY, Wonderland, So Young, and many more. So Vanilla was recorded predominantly in London, in partnership with four-time Mercury Prize nominated producer and Speedy Wunderground label head, Dan Carey (Fontaines D.C., Kae Tempest, Wet Leg). Having finished So Vanilla in November 2022, Viji relays that every song had a different writing process – some saw her and Carey playing guitar chords together for hours, until the sounds fused into one, and others came from late night ramblings at home.

Born and raised in Vienna, Austria until the age of 16, she travelled first to the US and then to Brazil to stay with family. After Brazil, she moved to the UK to study music production in Brighton. Although she had written her first songs aged nine, and had carried on writing through her teens, she had never recorded them, and understanding the technicality of production techniques allowed her to grow as a writer and performer. “If you can be self-sufficient you can get stuff done way quicker. If you can make your own music, your own demos, you don’t need to rely on anyone. For writing it means you are not constrained to your voice and an instrument, it opens up a new spectrum of songwriting and creativity,” she explains. After finishing the course she moved to London and started to figure out her own sound.

Now signed to Speedy Wunderground, she cites many of her friends and label mates as part of the current scene in London. Her approach to shoe-gazey rock, raw instrumentals and vocal delivery makes her stand out as one of the most exciting UK artists to watch, pioneering what rock music can sound like in the modern era.